DAVID WILSON - BUILDING AN ENTERPRISING COMMUNITY THROUGH FARMERS MARKETS – UNLIMITED POTENTIAL FOR EVERY TOWN

David Wilson Key Messages

“In times of change it is the learners who inherit the future. “

 

“Every single person has capacities, abilities and gifts”

 

“The Purpose of a business is to find and keep customers”

 

“Find out what your customers want and give it to them”

 

Northland meeting  with David Wilson was postponed until further notice

WHAT IS SPECIAL ABOUT OUR COMMUNITY AND MARKET LIFE THAT CANNOT BE LOST?

WHAT DO WE NEED TO GET RID OF FROM OUR COMMUNITY MARKET?

WHAT NEEDS MODIFYING OR REORGANISING IN TERM OF OUR COMMUNITY AND MARKET LIFE?

FMNZ Vision

Vision         Our vision is to… develop a national network of around 50 authentic Farmers Markets, drawn together by a shared passion for and commitment to fresh, locally produced, authentic food direct to consumers.                       

For FMNZ specifically, this means: 

·         Working towards certification - showing each market does indeed meet the definition and standards of a “Farmers Market”. 

·         Being a source for member Markets looking for quality help, information, resources, advice etc. 

·         FMNZ being established on a professional footing – with a paid coordinator (in time), and paid contractors delivering specific project outcomes. 

·         FMNZ taking on the overall role of PR and marketing the “Farmers Market movement” – but this does not in any way negate the local efforts to promote a specific market. 

·                                             FMNZ taking on national responsibilities around internal communication (across the network), liaising with Economic development Agencies, funding sources and national organisations with like interests.       

The Mission of FMNZ

Mission        Farmers Markets New Zealand’s mission is to: 

foster the ongoing development of farmers markets in New Zealand                       

                        As part of this overall purpose, the national organisation (FMNZ) exists to: 

·         Spread passion for fresh, local, authentic food, by educating people and groups and engaging with (or lobbying) local government or national bodies.

·         Protect and develop the Farmers Market brand, and brand values of authenticity, local, fresh food produce.

·         Act as a mentor to local Farmers Markets, sharing knowledge and information.

·         Progress the common interests of FM members.

·         Facilitate excellent communication between markets and with consumers.

·         Support local market managers to help local markets be successful.

The Aims of FMNZ

The aims of the Farmers' Market New Zealand Association are

• To facilitate the formation of a network of authentic Farmers’ Markets throughout New Zealand
• To clearly define the concept of an authentic Farmers’ Market and facilitate the development of this model in the cities and provinces of New Zealand.
• To support the viable and self-sufficient operation of existing and future Farmers’ Markets by sharing information and providing appropriate resources.
• To protect the brand “Farmers’ Market”, clearly distinguishing the concept of a Farmers’ Market from other markets, both retail and wholesale
• To advocate on behalf of members at a national level.

The Executive of FMNZ (comprises of seven farmers market representatives)  is interested in your comments, and ask those with feedback to have it with us no later than 15th June by e-mail to members@farmersmarket.org.nz