Farmers Markets New Zealand’s mission is to: 

foster the ongoing development of farmers markets in NZ 

As part of this overall purpose, the national organisation (FMNZ) exists to:

•  Spread passion for fresh, local, authentic food, by educating people and groups and engaging with (or lobbying) local government or national bodies. 

•  Protect and develop the Farmers' Market brand, and brand values of authenticity, local, fresh food produce. 

•  Act as a mentor to local Farmers' Markets, sharing knowledge and information. 

•  Progress the common interests of FM members. 

•  Facilitate excellent communication between markets and with consumers. 

•  Support local market managers to help local markets be successful.  


Our vision is to… 

develop a national network of around 50 authentic Farmers' Markets, drawn together by a shared passion for and commitment to fresh, locally produced, authentic food direct to consumers. 

For FMNZ specifically, this means:

•  Working towards certification - showing each market does indeed meet the definition and standards of a “Farmers' Market”. 

•  Being a source for member Markets looking for quality help, information, resources, advice etc.  

•  FMNZ being established on a professional footing – with a paid coordinator (in time), and paid contractors delivering specific project outcomes.  

•  FMNZ taking on the overall role of PR and marketing the “Farmers' Market movement” – but this does not in any way negate the local efforts to promote a specific market.  

•  FMNZ taking on national responsibilities around internal communication (across the network), liaising with Economic development Agencies, funding sources and national organisations with like interests.